Most businesses and organizations have either the time or the expertise to manage their own social media – but rarely both and rarely at the same time.
When people think social media, they often start with Facebook. But there’s much more to it than posting today’s lunch special. Instagram, YouTube, Twitter, Snapchat, and TikTok are all out there, engaging millions of people in your audience every day. Social media changes constantly.
There are always new platforms gaining ground in certain demographics. You need to know how to reach them and what messages resound within your target audience.