Before You Hire a Marketing Director

This could be you. We hear from businesses every once in a while, and love when we get a phone call of a successful business that’s expanding, adding clientele, maybe even adding employees, and the owner suddenly realizes, “I need marketing help.”

Somebody to Take Over the Marketing

The owner gets overwhelmed with all the other things that they’re doing, and they’re looking for somebody to take over the marketing. Now, you have a couple of choices, of course. One is the owner continues to be the marketing director, and it ends up sort of lingering and not being addressed. The other thing you could do potentially would be to hire somebody on staff, adding payroll for a marketing director position. An average marketing director in Douglas County probably is making $60,000 – $65,000 a year, if more in some of the other cities. If you go to Medford or Eugene, that number is going to go up.

Add Payroll or Subcontract?

You could add payroll, or you could subcontract with BP Media Solutions for much less than it would cost you to add that payroll and add all the benefits of a marketing director. Even if you hired a marketing director, here’s the other thing. The marketing director can’t do videography and graphic design and social media content and all the stuff that you actually need for marketing by themselves. They’re going to need to have subcontractors that they’re reaching out to anyway. Unless you’re, first of all, hiring the most amazing jack-of-all-trades person that you could possibly find to be your marketing director, who has all those skills, which would be pretty surprising. Or somebody who would end up having to put together their own network of subcontractors so that you would have a cohesive unit that knew how to work together.

We’re Local

Well, we’ve taken care of all that for you. We’ve already got a team of talented subcontractors, who by the way are all local. For some people that really matters. I mean, you can probably do some graphic design or even some digital marketing with overseas companies, but we’re in Roseburg. We’re right here. We meet with our clients every week. We are accessible and accountable.

Ever had a website go down and you make the phone call to your host or your web manager, and they’re in Schenectady and it’s at least a three hours difference in time? And then it takes another day and another cycle goes by. None of that is true with BP Media Solutions. We’re right here in town, we’ve assembled an incredibly talented local team of basically marketing professionals that are available to you at a monthly retainer rate that’s going to be far below what it would cost to add payroll and a marketing director and potentially an entire marketing team. That’s the service BP Media provides. That could be the exact situation you’re in. And that could be the reason you call BP Media Solutions today.

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About the Author Brian Prawitz, owner of BP Media Solutions.

Brian’s passion for customer service led to the creation and launch of BP Media Solutions in May of 2015. “Going the extra mile, providing face-to-face accountability, and exceeding goals are all things I live for.” Brian spent 25 years in radio as an award-winning news and sports announcer in Seattle, Missoula, Montana, and Roseburg, Oregon. He spent 18 months in the Marketing Department at Seven Feathers Casino Resort before BP Media Solutions was born.

Brian and his wife Jannie were empty nesters for about three months before welcoming all three of their grown daughters and one son-in-law home from various colleges in 2020. They love camping, theater, Disneyland, and (Brian loves) golf.

To connect with Brian: bp@gobpmedia.com